Page 77 - UPthEM_Program_Final_December 2020

UPthEM – Upskilling Pathways for Employability
№ 2019-1-BG01-KA204-062299

When we use Creative Thinking tools they enable us to escape the barriers of how we usually
think about a problem and solve it, they allow us to generate lots of ideas and help us to get
ready to take effective action. In business one of the common limiting factors for the generation
of new ideas is the concept that any idea has to be successful. Generally only 2 out of 10 ideas
actually make it to market. This means that one of the challenges we face is the need to develop
a creative culture within our businesses and develop our skills in this direction.

We hope that the module will give you the momentum and inspiration to look for more
techniques to keep learning and moving ideas forward and to develop your business
successfully.

Learning objectives and results

At the base of every offered product or service there is an idea generation and at the core of
every idea is Creative Thinking. Most of us were born with the capacity to think creatively,
paradoxically this method of thinking is in conflict with our other ways of thinking, namely
logical, critical and analytical thinking. The learning objectives of the module are to learn how
to switch our thinking processes towards applying Creative Thinking which will result in many
aspects of our daily life and work.

Key Outcomes

To stimulate new ways of thinking within the business so as to create a constant
stream of fresh and original ideas
To use the theoretical and practical materials of creative thinking to generate,
evaluate and select new ideas

Target Audience - target group/level
The Creative Thinking module targets adult educators and adults, including such with
disadvantaged backgrounds with special attention to the unemployed ones. Taking into
consideration the broad national contexts and specifics attached to term “disadvantaged
backgrounds” the authors agreed to adopt a common working definition, which refers to this
group of citizens as being in a disadvantage position compared to their peers in staying or
accessing the labour market, because they face one or more obstacles.
The Creative Thinking module targets disadvantaged adults, but not exclusively, who belong
to the groups facing: sociocultural difficulties – related to experiencing discrimination because
of gender, ethnicity or religion; economic – related to unemployment and poverty and
geographical - citizens living in small towns or rural areas, where the employment opportunities
are limited and the rate of long-term unemployment is higher in comparison with other regions;

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The European Commission support for the production of this publication [document] does not constitute an endorsement of the contents
which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the
information contained therein.