Page 80 - UPthEM_Program_Final_December 2020

UPthEM – Upskilling Pathways for Employability
№ 2019-1-BG01-KA204-062299

Creative Thinking techniques are processes by which we focus attention, escape the confines
of the current situation and generate connections to keep the mind moving. Fundamentally it is
a change in direction in your thinking and the generation of new ideas. Children do this naturally
but many adults find this process difficult and challenging. Changing old habits and prejudices
is a key factor to being able to think creatively.

In a small business Creative Thinking can help and support you in many areas, once you start
to use Creative Thinking it can be applied in different ways to a wide variety of areas, issues
and problems. Here are some suggestions.

• Enhanced problem solving for your business
• Overcoming mental blocks
• Being more resourceful with your business and products
• Have a more efficient use of resources
• Spreading your net out further
• Broadening your scope and vision
• Sustaining the environment for Creative Thinking

There are some fundamental business areas that Creative Thinking can be very effective in.

Core Skills

These are the skills you use when you make a product or deliver a service. If, for example, you
are a ceramicist then the skills you use when making your pottery are your core skills. Creative
Thinking can help you re- imagine, re-invent and keep on developing designs and products.

Business Skills

These are some of the fundamental skills that are needed when developing and running a
business.

Marketing and sales

Using Creative Thinking can help maintaining effectively:

• Product development
• Business development
• Management of resources

Support Skills

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