Page 107 - UPthEM_Program_Final_December 2020

UPthEM – Upskilling Pathways for Employability
№ 2019-1-BG01-KA204-062299

o Recycle and reuse
o Minimise waste
• Greening the business processes, products and services:
o Make green thinking a part of your company culture
o Green products
▪ have increased energy efficiency and/or use renewable energy
▪ have lower levels of embodied carbon (less energy is needed to produce)
▪ have a positive environmental effect
▪ are produced from less hazardous materials
▪ are more easily recyclable or are made of recyclable materials
o Green services:
▪ offer differentiated services from standard options
▪ mostly add value to the service, therefore customers are willing to pay more
▪ are for example: green holidays using low-carbon travel and
accommodation; local food (with minimal packaging); using water-based
ink and recycled paper; fashion with a sustainable supply chain; recycling
services
▪ improvements must be genuine, relative to the marketplace
o Greening the supply chain - to minimise carbon emissions it is important to look at
the whole product supply chain
o Green design considerations
▪ Materials - reduction of raw materials and switch to environmentally friendly
options
▪ Manufacturing - reduction of energy and water use during the manufacturing
process; simplification of packaging design; cut out waste from production
processes where possible
▪ Retail - redesign of packaging; environmentally friendly way of distribution
▪ Product in use - redesign of product life cycle (easier to repair, life of parts
to be extended etc.)
▪ End of product life - promotion of re-use, improvement of recyclability,
disposal minimisation
A green entrepreneur can start a new eco-friendly business, as these businesses can include
many ventures, such as: sustainable construction materials, organic catering, eco-friendly
beauty salon, eco-friendly landscaping, bicycle repair and refurbishing, ink refill business, eco-
friendly retail, sustainable event planning, handmade all-natural/organic products, green
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housekeeping services, solar panel installation etc.

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