Page 110 - UPthEM_Program_Final_December 2020

VALUE CUSTOMER CUSTOMER
KEY PARTNERS KEY ACTIVITIES PROPOSITION RELATIONSHIPS SEGMENTS

Who will help you? How do you do it? What do you do? How do you interact? Who do you help?

Who are the main actors that What activities will you put in What value does your How will you attract and Who are your potential
are going to affect your place to materialize the value business offer to customers engage your potential customers (pay a certain price
business or can be affected by proposition (products or and stakeholders? customers, seeking to achieve for the value they receive)?
it? (e.g. employees, services)? How does it contribute to the sales, but also to get feedback, Segment them in separate
shareholders, partners, Are there new ways to protection and/or spread the word, etc.? categories if they differ
providers, media, local perform these activities that improvement of the natural substantially.
community) are less impacting to the environment? Can you innovate in the way
environment? How does your business you approach and engage
KEY RESOURCES contribute to the society? DISTRIBUTION customers?
What is the innovation in your CHANNELS
What do you need? value proposition? Is it
unique? How do you react them?
What resources (physical,
human, financial ...) will the START Which channels will be most
activities require? HERE suitable for attracting and
engaging your potential
customers?

COST STRUCTURE REVENUE STREAMS

What will it cost? How much will you make?

What are the costs the products/ services will incur into by implementing the activities using the resources How much are your customers willing to pay?
needed?
List, and if possible estimate roughly. By comparing with similar products/services in the market, try to set
approximate prices or rates for each product-customer segment pair.