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UPthEM – Upskilling Pathways for Employability
№ 2019-1-BG01-KA204-062299
Green Business Model Canvas
For developing new or documenting existing green business models, a Business Model Canvas
(BMC) -- a visual chart with elements describing a firm's or product's value proposition,
infrastructure, customers, and finances -- can assist firms in aligning their activities by
illustrating potential trade-offs.
The value proposition is the ‘promise’ of value to be delivered to and acknowledged by
stakeholders and customers. Through co-creation with them, we turn the driving environmental
and social challenges (why) into value, while ensuring economic sustainability.
The BMC structure and examples of questions you should answer when you start working on
it are presented on the next page. Source: “Create your Green Business! The Workbook for
Green Entrepreneurs in the Mediterranean” - SwitchMed
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The European Commission support for the production of this publication [document] does not constitute an endorsement of the contents
which reflects the views only of the authors, and the Commission cannot be held responsible for any use which may be made of the
information contained therein.
