Page 21 - UPthEM_Program_Final_December 2020

For a successful entrepreneurship there should
be a balanced mix of both hard and soft skills.
We’ll have a look at some of the main and most
important skills needed for an entrepreneur.

Figure 1 Hard skill vs soft skills

Business plan development skills

Having a good business idea is not enough to build and develop a successful company. Whether
we are willing to start our own company, or we want to get an existing one to the next level, we
certainly need a business plan. The business plan reflects the main goals and strategy of the
company and gives us a solid ground for taking specific steps for setting up and growing the
business. In this sense, every entrepreneur needs to develop one.

Of course, there are different approaches to writing a business plan, as well as various types of
content to be included in it. When writing our business plan, we need to answer the following main
questions:

− What are our goals and objectives?
− What is our market and who are our competitors?

− How will we organize our logistics?
− Who are our future clients and what are our business’s marketing needs?

− What are the risks the company is exposed to?
− Where will we get capital from?

Project 2019-1-BG01-KA204_062299
The content of this material does not necessary reflect the official position of the European Union.